Let's be honest for a second
You've watched the videos. Read the books. Maybe even built the funnel. And yet the sales aren't coming the way you expected. Traffic shows up and leaves. Content goes out and gets ignored. You're doing the work and the results feel completely random.
Sound familiar? Here's what nobody tells you:
Having a great product isn't enough. You need to know how to present it in a way that moves people from curious to committed, and that's a skill almost nobody teaches.
Working harder isn't the answer. Chasing buyers one by one will keep you exhausted and stuck. The people winning online aren't working more, they're selling differently.
More content, more tools, more tactics won't fix it. What's missing isn't more information. It's a framework, a repeatable selling system that works whether you're talking to 10 people or 10,000.
Here's what actually changes things
The gap between where you are and where you want to be isn't effort. It's a selling system you don't have yet. That's exactly what Russell built, and exactly what he hands you over 3 days.

⭐ Your host
Russell spent 20 years obsessively testing what actually works, starting from nothing, failing forward, and eventually co-founding ClickFunnels, which now powers over 100,000 businesses worldwide.
He didn't stumble into $1 billion in sales. He built a system. For 3 days, that system is yours.
The 3-day curriculum
Not just training, frameworks. Structures you can adopt and apply to whatever you're already building. By Day 3 you don't just understand how online selling works, you have a framework you can immediately start applying.
Everything included
Every piece designed to close the gap between learning and actually selling.
So you get the complete picture, not just pieces.
14 focused sessions covering every layer: mindset, offer, presentation, traffic, closing. Nothing left out.
So you stop trading time for money and start selling at scale.
Russell's complete system for selling to groups, webinars, video, live events, instead of grinding one-on-one.
So you know exactly what to say, and it actually converts.
The exact words and phrases that move people from curious to committed. No more guessing why your message isn't landing.
So you leave with a system, not just notes.
You don't just learn this, you build it into your business during the event. Day 3 ends with a framework you can immediately start applying.
So your specific situation gets a specific answer.
The kind of direct access that normally costs thousands at a mastermind. Yours for $100.
So there's zero risk to showing up.
Not satisfied? Email support. Full refund. No questions, no hassle. The only risk is not showing up.
Before you talk yourself out of it
What past attendees say
"Russell, thank you for overdelivering x100. Took away a ton of value and AHAs. Copious notes. Now it's time for action!"
Alex Lancuba
Challenge Attendee
"I can't believe how much value was packed into 3 days for just $100. It feels like I should have paid at least 10x that."
Luke Browning
Challenge Attendee
"This event was worth every penny and so much more. I couldn't take notes fast enough. Complete gold."
Karlie Hancock
Challenge Attendee
A note from Athena
"Two years in. I know exactly what it feels like to have something real to offer, and still not be able to get it to consistently sell."
I'll be transparent with you, the money I've made from this challenge came from the affiliate program, not from fully implementing everything I learned yet. When you register, you can become an affiliate. You only need one person to sign up through your link to get your entire $100 back. One person. That's it. I shared my link, a few people registered, and I came out ahead before I'd even finished implementing what I learned. But here's why that matters beyond the math: Russell builds his products so that even at the starting line, there's a path to a real win. That's not an accident. That's by design.
The frameworks I learned? I'm still working on putting them fully into action, and that process showed me something important. The challenge gives you the knowledge. What most people need next is help translating that knowledge into consistent action for their specific business, their specific audience, their specific situation. That gap is real, and it's something I'm actively working to solve.
But none of that changes what this challenge is: the most concentrated, practical education on how to sell online that I've found, at a price that makes it a no-brainer to just show up and find out for yourself.
AthenaAffiliate disclosure: this page contains affiliate links. If you register through this page, Athena may earn a commission at no additional cost to you.
Your investment
March 3–5 · Online · 8am PT / 11am ET daily
Valued at $2,997
One-time · Full 3-day access
🛡️ 100% Satisfaction Guarantee. Attend the challenge. If you're not satisfied, email support for a full refund. No questions asked.
MARCH 3RD – 5TH @ 8AM PT | 11AM ET · Only $100
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